How smart recipe hubs help food businesses increase brand awareness and grow their online sales
Today 500 million people search for recipes on Google every month. Recipe marketing allows brands to convert search traffic into product sales by placing branded ingredients into recipes.
Today we are going to explore about how Smart Recipe Hubs help food businesses increase brand awareness and grow their online sales.
If you are a food business looking to increase your brand awareness and boost your sales, then you should strongly consider developing your own smart recipe hub.
Our solution for businesses, - called Mealz White Label, - offers a cloud-based technology that empowers food brands with the digital tools needed to deploy a recipe hub rapidly and with a minimal investment. Once the platform is fully customised, and deployed on your brand’s own domain name, it helps food businesses to fortify digital presence, creating strong online communities of loyal customers and driving revenue through ingredients sales.
Here are 3 ways Smart Recipe Hubs add value to food brands:
1. Increase brand awareness through ingredient promotion.
Firstly, a professional smart recipe hub allows you to significantly increase brand awareness through ingredient promotion.
The journey of what to cook often starts with an online search. With 500 million monthly recipe searches on Google only, a brand can use this channel to spread the word about their products through sharing recipes. Today’s tech savvy customers expect a lot more from a brands “digital storefront”, - a static blog with a few recipes or a simple recipe section on the website is not impressive or practical anymore.
However, when done right, a branded recipe hub can drive significant traffic to your recipes. Each one of those recipes will feature your ingredients, generating awareness and inspiring consumers to try your products. This can be further amplified through your ‘superfans’, such as partner bloggers and influencers, who can contribute to your recipe website by uploading new content directly.
Mealz White Label allows to seamlessly facilitate recipe website management, and build strong communities of both consumers and content creators.
2. Boost online sales and incentivise repeat purchases.
Secondly, smart recipe hubs effectively boost online sales and incentivise repeat purchases.
87% of people buy exactly the same branded ingredients as mentioned in the recipe. A well executed recipe platform allows to place e-commerce links directly in the ingredient lists and shopping lists, triggering immediate purchases of branded ingredients. This can be done either directly from your website, or through a grocery store like Tesco or Walmart.
Repeat sales may be incentivised by showing consumers that they are able to use branded ingredients in a variety of dishes. That will encourage customers to buy more of branded products and try new more unusual dishes.
3. Grow engagement through advanced functionality.
Finally, smart recipe hubs help food brands grow engagement through advanced functionality.
Recipe management functionality is essential to achieve sustainable scalability. To ensure consistent growth and to meet consumers’ demand, a recipe platform should include an ability to instantly publish new recipes both for the brand and for content creators, create digital cookbooks and meal plans, organise dishes in personalised calendars and automate shopping lists creation. Investing in such features gives your customers a reason to keep coming back to the platform; and remain loyal to your brand.
Conclusion: professional online recipe platforms allow brands to generate engagement and increase sales through promotion of branded ingredients. Our Mealz White Label solution allows brands to establish a professional recipe hubs in days, and at a fraction of bespoke development cost.
To find out more, click here and reach out to us to request a free demo.