White Label Recipe Platform

Mealz White Label software allows food brands to rapidly establish a professional, fully branded recipe hub.

Create your own recipe hub

Enable content creators to share recipes with their branded ingredients.

Mealz Recipe Hub helps food brands generate and share branded content across a focused audience base to boost customer engagement.

By integrating the Mealz recipe platform into their website and collaborating with influencers on it, food brands can build large and loyal communities.


Features Include:

  • Add and share recipes
  • Search for recipes from popular bloggers and chefs
  • Save, store and organise recipes in a personalised planner
  • Create meal plans
  • Create and share beautiful and cookbooks
  • Benefit from automatically generated shopping lists
  • Control nutritional intake

Establish a community

Make sharing simple, create viral reach and build engaged communities.

With the rise of social media and content marketing, customers demand two-way communication with companies and want to feel closer to the brands that they love.

Designed to drive consumer loyalty, Mealz’s software enables food brands to work directly with content creators and to offer an interactive and engaging experience for people who search for recipes online.

Creating a hub where the food brands, influencers and home cooks come together and become a part of one strong community has never been easier!

  • Allow users to create profiles and follow your brand
  • Attract recipe authors to post content with your products
  • Generate engagement through newsletters
  • Enable sharing across social media

Customize your platform

Customise the website with your branding and scale internationally.

Mealz’s technology is the fastest way to deploy and scale brands’ own recipe platforms.

Food brands can now customise the look and feel of their recipe platforms and offer a unique cooking experience without the need to write any code. Mealz delivers value in weeks, not years!

Our enterprise grade software will scale with you!

  • Change color scheme
  • Enable or disable features
  • Run your own advertising
  • Use your own domain name

Generate engagement through advanced functionality

Engage users with professional cooking features and helpful tips.

Allow your customers to create and share their own recipes, cooking videos, cookbooks and daily meal plans. Our automatically generated shopping lists make grocery shopping easier than ever.

Power users and regular cooks can leverage professional meal planning tools, as well organise personal collection of recipes in their account within your white label platform.

Such productivity features are designed to give your customers a reason to keep coming back to your platform; and remain loyal to your brand.

  • Recipe organisers for users
  • Meal planning for users
  • Recipe publishing for authors
  • Product analytics for brands

Get a personalised demo of Mealz White Label.

Establish a professional recipe hub

Use the only purpose-built recipe platform for food brands to revamp your digital presence.

Grow engagement through advanced functionality

Leverage advanced features such as meal planning and recipe organisation to increase customer engagement.

Make your recipes found

Mealz White Label comes optimised for SEO, and all content automatically meets all latest recipe schema requirements from search engines.